Toyota sets new standards in the compact sedan segment with the launch of the all-new Toyota Yaris 2023

Amman, October 2022: Toyota is setting new standards of elegance, power and sophistication in the compact sedan segment in the Middle East with the regional launch of the all-new Toyota Yaris 2023. This long-awaited car combines elegant design with the highest levels of comfort, as well as the quality, durability and reliability for which Toyota is known, and offers a driving experience that enhances the position of this model in the region and its attractiveness.

On this occasion, Kei Fujita, Chief Representative of Toyota Representative Office in the Middle East and Central Asia region, said: “We are very pleased to introduce the all-new Toyota Yaris in the Middle East, which has received significant upgrades to offer outstanding. performance, an enjoyable driving experience, while providing exceptional levels of fuel efficiency, which is in line with Toyota’s firm commitment to achieving carbon neutrality. I would like to thank our customers in the region for their continuous support and valuable feedback that inspires us on our journey of innovation and producing ‘ever better vehicles’ that aim to exceed their expectations.”

With its striking interior and exterior design, versatile cabin and meticulous driving dynamics, the all-new Toyota Yaris once again strikes a balance between class-leading aesthetics and engineering. The exterior of the car is characterized by an attractive and elegant design. From the front, the car is characterized by a lowered bumper, a new glossy black grille, as well as new LED headlights in a slim design. As for the side of the car, the rear-curved roof clearly adds a dynamic and modern aesthetic touch to it, while the streamlined design behind it reflects its stability and elegance.

As for the spacious interior of the all-new Toyota Yaris 2023, it offers more comfort and convenience for both the driver and passengers. It includes a range of practical features including: an 8-inch multimedia screen with Apple CarPlay and Android Auto, a USB port on the head unit, and two USB ports on the rear console, enabling passengers to easily connect external media devices. Additional features also include a four- or six-speaker sound system and an automatic air conditioning system with dual rear seat air vents for added passenger comfort. In addition, parents get an added level of peace of mind provided by Toyota’s ISOFIX safety system, which securely fastens child seats.

The all-new Toyota Yaris 2023 promises to deliver a dynamic driving experience. It is available with a four-cylinder engine equipped with a double overhead camshaft of 16 valves and works with Dual VVT-i technology, and it comes with two engine options; The first: with a capacity of 1.3 liters that gives an ideal balance between power and fuel efficiency and generates 97 horsepower and 122 Nm of torque with a fuel consumption rate of 22.4 km/liter, and the second: with a capacity of of 1.5 liters that ensures smooth acceleration and quick response and generates 105 horsepower and 138 Nm of torque with an average fuel consumption of 20.5 km/l.

Both engines are mated to a Continuously Variable Transmission (CVT), which mimics a seven-speed sequential gearbox, delivering powerful, smooth acceleration from the start and when cruising at low speeds, and quiet, efficient acceleration and excellent fuel efficiency. higher speed. .

As with all Toyota models, safety remains a top priority for the all-new 2023 Toyota Yaris. Drivers can enjoy peace of mind with the Toyota Safety Sense advanced safety system, a package of advanced safety technologies and driver assistance systems, including Pre-Collision System (PCS), Adaptive Cruise Control (ACC) and Warning System. Lane Departure Warning (LDA) ), Lane Departure Prevention (LDP), Automatic High Beams (AHB) and new Ahead Parkant Departure Alert (FDA) system, which gives drivers a visual and audible warning when a vehicle ahead begins to move forward . This makes the all-new Toyota Yaris 2023 convenient and comfortable to drive, especially in the city with frequent stops.

In addition, the all-new Toyota Yaris 2023 has a comprehensive set of safety features to protect its drivers and passengers, including Supplemental Restraint System (SRS) airbags, which are available in two options depending on the category, the first: two airbags, and the second: six airbags, including front airbags, driver and front passenger, front seat side airbags, front and rear seat side airbags, vehicle stability control (VSC), anti-lock braking system (ABS), brake assist (BA), electronic brake force distribution (EPB) with brake hold function, traction control ( TRC), Hill Start Assist (HAC), among other miscellaneous features.

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