Designer Mirna Johari: Luxury and attention to style is an important part of Arab culture

Mirna Johari, a Lebanese fashion designer, creates high-end dresses and wedding dresses for the confident, elegant and showy girl. Her designs have captured the admiration of audiences around the world, as her clothes have been worn by women from the Middle East, the Gulf, as well as from Europe and Africa. We get to know her more in the following interview.

Dress designed by designer Mirna Johari

Who is Mirna Johari?

I am a wife and mother of two children and always make sure that I provide enough time for my family and home.

How did you get started in fashion design?

When I was nine years old, my creative element came into play as my parents always found me drawing designs for clothes, or recreating pieces of my clothes, or imagining them in a new way. It was a hobby that later became part of my daily life. After starting my career, I focused on creating haute couture dresses and bridal wear that exude a confident personality that exudes elegance. Along with my professional career, I continued my artistic quest and graduated in Interior Design from the Lebanese American University, a major that I believe added great value to my knowledge of painting, layering, materiality and composition. I created my own fashion workshop in 2014, followed by a boutique in 2016. Today I still do my designs in the workshop founded in 2014 in Beirut. My creations have captured the admiration of many from around the world and have been worn by women in the GCC, the Middle East, Europe and Africa.

How do you see the fashion scene in the Arab world?

The Arab world has always been a profitable part of the fashion world. Arab culture emphasizes appearance and luxury, and these are the main reasons behind the popularity of the fashion industry.

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winter group

Fashion designed by designer Mirna Johari

Tap us into the details of your latest collection.

My latest collection for the autumn-winter 2022-2023 season looks like a classic style with warm colors related to nature and emotions. I worked on the oversized sleeves, layers and drape and used taffeta to create my collection.

What designs do you like to handle and design?

I love designing haute couture and wedding dresses.

Do you like classic or modern style?

I love both, but I prefer a classic style with an edgy twist, because I feel like mixing the two together is like creating the perfect blend of cool sophistication, without compromising personal aesthetics.

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Sources of inspiration

Designer Mirna Johari with her daughter

Where do you get your designs from?

I am inspired by music because it takes me away to another world, in which I imagine cuts, dresses and colors.

Are you inspired by your Arabic roots?

Of course, my Arab roots inspire me a lot.

And who travels?

Of course, travel inspires me because it sparks my imagination and creative energy.

Who are Mirna Johari’s clients?

My couture client is every modern lady who likes to look elegant and classy.

How are you going to face the huge competition in this field? What sets you apart from other designers?

I am not afraid of competition, because every designer has his own taste, and customers will choose what suits their style. What sets me apart is that my designs are classic with a modern touch, reflecting the feminine side of women in a very elegant way. I also focus on the final details and types of materials, so that my designs are unique and of high quality, so that they last a long time.

What are the professional problems you face during your career?

I always strive to meet the expectations of my clients, especially after working on a successful design. This is the difficult challenge I face. I feel responsible to deliver a design that matches everyone’s expectations and expresses Mirna Johari’s direction and outlook.

Have you ever been discriminated against in the workplace simply because you are a woman?

Honestly, I’ve never had this problem before. But at first people were surprised that a woman was presenting these beautiful designs, and getting wide publicity; They are used to male designers being at the forefront.

What contributed to your success?

What helped me to achieve my goal is hard work, as this factor should ultimately lead to success. I also never lose hope, and I have achieved my first goal of launching my own brand, and now I am working to achieve the second goal, that is to preserve the reputation of Mirna Johari Couture, and that outside bringing the Lebanese borders. In addition to satisfying all my customers.

In addition, the success factors for me are determination, motivation from family and friends, and being optimistic and positive.

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preferences

Dress designed by designer Mirna Johari

what is your favorite book?

My favorite book is The Definitive Book of Body Language, by Allan & Barbara Pease.

Who do you consider your icon in this world?

My father is my inspiration.

Who is your favorite designer?

I love the work of many designers and the role, such as Elie Saab, Alexander McQueen, Dior, Ralph & Russo…

How do you reflect the style of Arab women through your designs?

I admire Arab women and their unique style, and I respect them, and always reflect their beauty and elegance, and this is the priority of my interests. Mirna Johari’s designs exude a confident, feminine and elegant style. I usually get the client’s feedback on her preferences, and then decide what works best for her in terms of colors, cuts and materials.

Do you think Lebanese designers can compete with international designers?

Of course, and the evidence is that they have reached the world level, and they compete with the big international fashion houses in events.

Who is the star you would like to wear in your designs?

I love that my designs are worn by international stars.

What is your ambition in the field?

I’m sure I’m going global, but I still feel like I’m too young to achieve all my big ambitions.

What are your future plans?

My future plans are to achieve greater success in my career and expand my brand presence.

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Marketing and selling

Do you rely on social media to market your brand?

Yes, I sometimes rely on social media as it has recently become an important tool for promoting brands, however, it is not a tool that can be completely relied upon.

Where can we find your designs?

My designs can be found at mirna-jawhari.com

and Instagram page [email protected]

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