Sunday 27 November 2022
ONE NINETY embraces the creators and designers of the world in (CDD) Cairo Design District, the first neighborhood for artistic creativity in Egypt
Famous international fashion houses and international designers meet in (CDD) Cairo Design District, the first center for artistic creativity on the site of the ONE NINETY project in New Cairo
In a new step, LMD, the leading real estate development company, has created the first neighborhood for artistic creativity in Egypt, the “Cairo Design District”, with investments of 12 billion pounds, in its promising project ONE NINETY, one of the most important real estate projects in New Cairo, in one of the most important locations distinguished at the beginning of the south 90th Street, at the intersection with the road. The Ring, so that the “Cairo Design District” will be a real addition to ONE NINETY through the different and unique services it will provide to the community of designers and creators from different countries of the world.
Cairo Design District is the first specialized area for artistic design in Egypt, as it is designed to serve as a center for global creativity similar to many areas specialized in international design, such as Dubai Design District, London, Miami and Milan, during which the elite designers and creators from all countries of the world gather to present their works and artistic innovations. The Cairo Design District will be built on an area of 199,000 square meters, to combine this vast area with a vibrant area of various artistic works related to fashion design, architecture, interior design and other high-end arts, so that the Cairo Design District serves as a home that embraces all creative and talented people with experience or those who are at the beginning of the path to give their artistic expression. talents and participate in many artistic events and workshops that enrich their talent and give them the opportunity to spread locally and globally, and LMD aims to start the first delivery in this premier region within two years.
The Cairo Design District was designed with an innovative modernist concept that offers a different image for artistic and creative centers, as the master plan for the district was developed by SOM International in collaboration with Portland and Pragma companies to shape this area of an open walkway with unique modern architecture, easy to walk and move around. Among the many international fashion houses, jewelry stores, academies, art galleries, museums, studios, theaters and cinemas, along with a large number of international restaurants serving the most famous international dishes by the best and most famous chefs from different countries of the world, entertainment venues and various opportunities that meet the requirements of all individuals and companies. Businessmen and retail stores for several well-known international brands, in addition to providing the Cairo Design District on the upper floors, including several areas from 100 square meters specially designed to designers and artists in various fields of art, fashion design, furniture, textiles and others to house works of art. Design these spaces in a way that allows creators to design and implement their work in a way that provides a Biography with all the capabilities and services that help them to bring their artistic works to light. which meets the needs of various companies, consulting offices, artistic production houses, advertising agencies, and all business owners and startups by providing an environment for work and creativity in one place for the first time in Egypt.
With the launch of the Cairo Design District, LMD did not overlook that this region offers for the first time a number of international hotels in Egypt, including Aloft hotels, so that this region is truly an integrated global destination that creators , artists and seekers of art and creativity from all over the world, and that it is a real destination to attract tourists for a unique holiday. Commenting on the launch of this new area, Eng. Amr Sultan, CEO of LMD, said: “We sought from the first moment to think about the development of the ONE NINETY project to be a turning point for real estate projects in Egypt, with its innovative thinking and unique model A typical integrated urban community, offering visitors a sophisticated level that meets all their requirements to achieve the highest levels of comfort, luxury and stability. From here we were keen to bring together all aspects of modern life that the sustainability of ensuring life in every part of it, including master plans, design and services with international standards.” He added: “Cairo Design District came to complete this typical picture of real estate projects that really put Egyptian real estate on the global real estate map. In addition to being an attractive area for international brands and international designers, as well as for those who want it. to obtain an exceptional experience of enjoying and shopping at a global level comparable to the most important and prominent world-renowned art and entertainment centers, with its luxury and exemplary provision in every part of it.
To ensure that the Cairo Design District is truly a hub for global art and creativity, LMD, in implementing the Cairo Design District, was keen to collaborate with LMLT, one of the most prominent subsidiaries of LMD operating in the development of commercial projects around the world, in order to develop and manage the Cairo Design District to provide maximum The benefit and return on investment for all the beneficiaries of this important area. In the context of this, Mr. Ahmed Hanafi, CEO of LMLT Company, indicated that: “Cairo Design District is a region that we specifically wanted to provide for the promotion and nurturing of local, regional and international talents, as it provides a place for creativity and design that bringing all brands together The international company specializing in the world of fashion, art and entertainment, to support designers and talented people around the world and help them develop their businesses and create a space for them to come out with their creativity together with the most famous international brands, which gives the ONE NINETY project an added advantage and places it among the most important global real estate projects.
Cairo Design District is part of the ONE NINETY mixed-use project, which LMD has collaborated with many international companies in its implementation, such as Gensler, BJB and SOM, with global experience in the fields of architecture, interior design and urban planning, to to develop the master plan for it, and HILL International to manage the entire project. An area of 344,315 square meters, with a total investment of 33 billion pounds. It is the first project in Egypt that has acquired the right to an international brand in its residential sector, such as W Residences Cairo, as its first presence in Africa entirely, with a total number of units of 300. The units vary between hotel apartments, villas and penthouses, in addition to the most famous hotels, including the W Cairo Hotel and the green and open spaces of Urban Park, to offer ONE NINETY to its residents and visitors the true meaning of pleasure, luxury and luxury at the same time, which the clear vision of LMD and its promising strategies confirm to world-class real estate projects that offer a new dimension and add reality to the Egyptian real estate market, relying on its vast experience Local and international projects in various countries of the world through its various projects in the United Arab Emirates, Greece and Spain.