Saudi Entertainment Ventures Company “Seven” intends to invest more than 50 billion riyals to develop unique entertainment destinations in 14 cities across the Kingdom

● 21 innovative entertainment destinations in 14 cities offering unique experiences in more than 150 entertainment areas that will contribute to enriching people’s lives in the Kingdom

● “Seven” Company has started construction on its entertainment destination in the “Al-Hamra” district in Riyadh

● The Seven Company has contracted with the world’s most renowned leisure facility developers to provide entertainment destinations that are the first of their kind in the region

Riyadh, Saudi Arabia: The Saudi Entertainment Ventures Company “Seven”, fully owned by the Public Investment Fund, announced its intention to invest more than 50 billion riyals with the aim of building and operating 21 full-service entertainment destinations that include more than 150 unique entertainment areas in 14. cities around the Kingdom of Saudi Arabia, with the company starting business Construction of its entertainment destination in the “Al-Hamra” neighborhood in Riyadh.

This announcement comes in conjunction with the rapid growth witnessed by the entertainment sector in the Kingdom, and the Kingdom’s efforts to consolidate the sector’s position as a basic pillar for diversifying sources of income, creating jobs and contributing to increasing the quality of life for citizens. and residents, in addition to supporting the empowerment of Saudi cities to achieve a better position among global cities.

In this context, His Excellency Mr. Abdullah bin Nasser Al-Daoud, chairman of the board of directors of the Saudi entertainment project company “Seven” said: “We are working to contribute to building the future of the entertainment sector by developing and operating more than 21 entertainment destinations in 14 cities across the Kingdom, which will enhance unique experiences.” For the residents of the Kingdom, we are also working to cooperate with the most famous companies in the world in the field of entertainment.

Al-Daoud added: “We believe that the entertainment sector in the Kingdom of Saudi Arabia is full of opportunities, and its role in the local economy is growing. And the development of Saudi capabilities, the localization of technical expertise and the transfer of knowledge through our global partnerships, and we will continue to build unparalleled entertainment destinations and areas.

He added, “The Seven Company aims to introduce a new concept in the world of entertainment as its entertainment destinations include many entertainment areas, various local and international restaurant options, and many other destinations and facilities under one roof. Seven has also partnering with the most famous brands in the world’s largest entertainment and gaming industry, including Clip ‘n Climb, Warner Bros. Discovery, Hot Wheels from Mattel, Transformers and Play-Doh from Hasbro, with the goal of creating world-first entertainment destinations to develop.

Seven has started construction for one of its entertainment destinations, located in the “Al-Hamra” district in Riyadh, with an investment of more than 3 billion riyals. The new project, whose land area exceeds 90,000 square meters and a construction area of ​​167,000 square meters, occupies a strategic location at the intersection of the Eastern Ring Road with King Abdullah Road, and the number of visitors is expected to reach 6 million visitors annually by providing recreation areas according to the best standards.Globalism.

In this context, Al-Dawood said: “We are working to develop exceptional experiences that attract visitors throughout the year, and we expect the ‘Al-Hamra’ destination, with its diversity of activities and unique leisure areas, to be an important entertainment option for residents and visitors of the Kingdom.”

Seven chose to implement the project, the Shapoorji Pallonji Construction and Real Estate Group. Which is one of the largest contracting companies in the region to handle construction and project management. The agreement was signed by Mr. Abdullah Al-Daoud, Chairman of the Board of Seven Company. and Mr. Vidya Sagar, Vice President, Shapoorji Pallonji at a ceremony held at the Al Hamra Ship Project Site.

Mr. Mohan Das Saini, Managing Director and CEO of Shapoorji Pallonji, said: “The Kingdom of Saudi Arabia, through the Kingdom’s Vision 2030, has an ambitious plan to become one of the world’s favorite destinations to live and to visit. There is no doubt. that the large investments in the field of entertainment and culture will form a Decisive factor for this ambition to become a reality. As the Kingdom of Saudi Arabia continues to strengthen its position as a leading entertainment destination in the Middle East, we are proud that Sewe has chosen us to be part of this important project, especially as it will characterize a new era of entertainment in the region, and will be a qualitative addition represent For a list of projects we implement in the Kingdom.

The entertainment destination project in the “Al-Hamra” neighborhood includes an indoor observation wheel, an indoor surfing area, bowling alleys that include 10 incredible lanes, an indoor aerial flying area full of challenges and excitement, electric car racing tracks “karting”, as well as cinemas, restaurants and cafes, and retail stores with local and international brands.

And with partnerships with a number of the most prominent international brands in the entertainment sector, the entertainment destination in Al Hamra District will include many attractions that are the first of their kind in the world, which will be developed through global partnerships, including the indoor Adventure Center of Discovery, the landmark educational entertainment that allows its users to have an immersive experience through exploration, play and education; While the Clip a Climb experience will provide climbing enthusiasts with 40 unique challenges suitable for visitors of all ages; As for Transformers, it promises visitors experiences full of excitement and unparalleled fun.

In order to achieve the best desired results, Seven was keen to select a distinguished list of leading companies in their fields of specialization to design destination concepts and entertainment experiences. The list includes AOA, CallisonRTKL in association with Thinkwell Group and WME, and Ellis Don.

Seven has chosen strategic locations for its projects for easy access within the urban scope within Saudi cities. In each of Riyadh, Al-Kharj, Makkah Al-Mukarramah, Jeddah, Taif, Dammam, Al-Khobar, Al-Ahsa, Al-Madinah Al-Munawwarah, Yanbu, Abha, Jazan, Buraydah and Tabuk.

It is worth noting that the Saudi Entertainment Projects Company (Seven), fully owned by the Public Investment Fund, aims to contribute to the development of the entertainment sector, the construction and operation of entertainment destinations, and the creation of an entertainment environment that is at the needs of all segments fit. of Saudi society in accordance with the highest and latest international standards.

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About the Saudi Entertainment Ventures Company “Seven”:

The Saudi Entertainment Ventures Company “Seven” was established by the Public Investment Fund to become the investment and development arm specializing in the entertainment sector in the Kingdom of Saudi Arabia. The entertainment sector is a pillar of the ambitious social and economic plans being implemented in the Kingdom.

The Saudi Entertainment Ventures Company “Seven” aims to enrich the quality and lifestyle of millions of citizens and residents in the Kingdom by diversifying entertainment options and activities, developing talents and building local skills specialized in the entertainment sector. The Saudi Entertainment Ventures Company “Seven” is also working to build solid partnerships with a group of the most important international names and best-known brands. With the aim of creating a strong infrastructure for a world-class entertainment sector in the Kingdom.

The objectives of the Saudi Entertainment Ventures Company “Seven” include the development of 21 entertainment destinations in 14 cities around the Kingdom of Saudi Arabia, in line with the objectives of the Public Investment Fund’s strategy aimed at developing promising sectors, including the entertainment and tourism. sector, contributing to strengthening the Kingdom’s position regionally and internationally as a pioneering tourism destination.

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