Hyundai started with the EV segment to bring technology-driven design thinking to the rest of the Kona segment, for the new generation of its most popular urban-centric SUV.
The four segments of the small compact SUV, including the electric vehicle (EV), the hybrid electric (HEV) / ICE class, and the N sports group, share a universal architecture for all and a unique design for each individual car .
The upgraded Kona not only offers a dynamic road presence, but also a driver-focused interior design, with a versatile ‘living space’ that serves both practical and aesthetic needs.
Today, Hyundai Motor Company unveiled a futuristic design derived from the electric vehicle EV for its new generation Kona compact SUV. The upgraded model will be available in four variants, including all-electric vehicle (EV), hybrid electric vehicle (HEV), internal combustion engine (ICE) vehicle and N-series sports car, with universal architecture and unique design for each vehicle* .
With the all-new Kona, Hyundai Motor demonstrated its commitment to sustainable mobility and technology-driven design thinking to expand its electric vehicle offerings – pioneered and developed by the award-winning IONIQ range – while meeting the diverse mobility needs of its customers through ‘ a variety of power lines.
“The all-new Kona elevates Kona’s unique personality and expresses its bold and dynamic presence,” said SangYup Lee, Executive Vice President and Head of Hyundai Design Center. “Kona has evolved in every way to embrace a wider range of diversity and become a true supporter of lifestyle.”
The upgraded Kona expresses a more dynamic presence on the road, accommodating more ‘living space’.
The all-new Kona has evolved into a larger SUV, without losing its urban focus, with a bolder design that creates a more dynamic presence on the road, and a driver-focused interior. To provide customers with ample “living space”, the all-new model has grown to 4,355 mm in length, which is 150 mm longer than the previous generation, based on the EV segment. It also gained 25mm in width and 60mm in wheelbase length over the outgoing model without losing any of its distinctive design identity.
Unlike most vehicles that are offered with a variety of engines, Kona began with the design of the EV range, which was then adapted to design the Internal Combustion Engine (ICE), Hybrid Electric (HEV) and N Series sports car models. This unconventional approach has allowed Hyundai to bring technology-centric design thinking to all KONA lineups. Despite the common architecture, the sporty EV, ICE/HEV and N Line models have distinctive futuristic design.
The Kona’s distinct, distinctive nose features a clean front section, contributing to the model’s smooth aerodynamic performance. The smooth, extended horizon lamp emphasizes this pure spaciousness, which is pixelated on the EV model, marking the first Hyundai model with a split, seamless horizontal lamp that adds to the EV’s distinctive character. The Kona’s use of parametric pixels also infuses a signature design element of Hyundai’s popular range of electric vehicles.
Despite its futuristic appearance, the all-new Kona never lets you forget that it is an SUV. Its dynamic design is accentuated by the boldly sculpted wheel arch cladding that includes front and rear lights, underscoring the Kona’s powerful underpinnings.
The all-new Kona is filled with parametric surfaces. A sharp diagonal crease on the sides connects the satin chrome molding of the belt line with the spoiler, creating a contour that wraps around the entire car. The rear has another Seamless Horizon plus raised stop lamp (HMSL) that is seamlessly integrated into the spoiler’s satin chrome molding.
There are several design differences between the drivetrain classes. The EV featured pixelated graphic details on the intake grille and rear bumper, a pixel-inspired 19-inch alloy wheel design, a black surround and optional black side mirrors and roof. Both ICE and HEV models share a bold, robust bumper and skid plate design, and a black wheel arch finish.
The N Series car features optional black side and roof mirrors, a side spoiler, more aggressive front and rear designs with a wing-shaped bumper to emphasize the low stance, signature 19-inch alloy wheels, dual mufflers and a silver side skirt .
Ease of use that supports lifestyle with a driver-oriented layout and practical features
The all-new Kona’s larger interior “living space” offers practical features and a sophisticated in-car experience to accommodate diverse lifestyles. The EV-derived global architecture accommodates a sporty design with a horizontal floating C-pad to emphasize the Kona’s slim and spacious interior, offering a versatile space for both driver and passengers.
The dual 12.3-inch wide screens and floating unit give a high-tech impression. Ambient lighting enhances user experience and comfort. Additionally, a slide-by-wire column has been moved from the center console to behind the steering wheel, providing a clean layout and additional cargo space in the center tunnel.
The reclining second-row seat enhances Kona’s urban design aesthetic for the 21st century. This living space offers a unique experience with maximum ease of use, comfort and convenience. Behind the second row there is enough storage space.
More details about the all-new Hyundai Kona will be revealed in the coming months.