Dubai 2022 … a quantum leap in the events sector

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Dubai established its prestigious position as a world capital for major events, and crowned its successes by hosting the largest event, “Expo 2020 Dubai”, the last session of which is the most successful in the history of international Expo exhibitions, which Dubai placed at the forefront. of the cities that host international events and opportunities Experts and workers in all sectors, re-establishing commercial and professional relationships, closing deals and forging new partnerships through personal and direct communication after periods of interruption due to the pandemic.

On March 31 this year, the activities of Expo 2020 Dubai concluded with overwhelming success on all levels, despite the challenges posed by the pandemic to the entire world. The broad international momentum and the great popularity seen by the activities of the event was a new beginning for the exhibition and conference sector in Dubai to accelerate recovery and overcome the repercussions of the pandemic. After 182 days of unforgettable experiences, the Expo recorded more than 24.1 million visits and attracted visitors from 178 countries, with the conclusion of its activities, after 192 countries, 14 multilateral organizations and 22 partners participated in it. The event was visited by 2,777. leaders of countries, and showed the world What can be achieved when humanity comes together.


As the first international expo to be held in the Middle East, North Africa and South Asia region, and the first global gathering of this size and scope to be held since the start of the pandemic, the Expo was a major achievement for Dubai.

Built around 10 themed weeks and 18 world days, the People and Planet program pioneered the Expo’s commitment to catalyze meaningful change through multiple channels, including the first-ever Global Goals Week outside United Nations Headquarters was held in New York. Under the programme, more than 14,000 participants, ranging from government and private sector leaders, to academics and change-makers, came together to tackle some of the biggest challenges facing global societies, with a focus on inspiring and empowering the next generation.

Expo 52 also hosted a World Majlis session that brought together more than 420 participants from 66 countries, and included more than 130 hours of thought-provoking talks. More than 35,000 events are organized, ranging from music and entertainment for children, to business conferences, daily parades, sports activities and creative workshops.

The Expo also provided a qualitative addition to the conference and exhibition industry, not only at the local level, but also at the regional level, which was represented by the Dubai Exhibition Center, characterized by its important location, only 300 meters from the heart of the event site, and includes an area of ​​45 thousand square meters dedicated to events. It includes two theatres, an amphitheater, a number of multi-purpose halls, four suites and 24 meeting rooms, which can be adjusted to suit all types of events, including concerts.


And as Dubai continued its leadership in revitalizing the global meetings, incentives, conferences and exhibitions sector in 2022, the Dubai World Trade Center set an example in successfully organizing and hosting major international events. Over the past year, the center has proven to the whole world that it is possible to responsibly host prominent events through effective collaboration with partners to provide an environment that allows commercial activities to be carried out safely and efficiently.

The Dubai World Trade Center kicked off the beginning of this year with a rich event agenda that included a wide range of conferences and exhibitions, following the great recovery observed by the global events sector with the recovery of the global economy in the post-pandemic phase , and after the great success that the Dubai World Trade Center has achieved in hosting global events. The exhibitions and events organized and hosted by the center since the beginning of this year included “Gulfood 2022”, in which more than 4,000 companies and elite speakers, experts and thought leaders from 120 countries participated, and the event has become an important platform to draw future features of the global food and beverage scene and to highlight the emirate’s leading position in the sector.

This year, the Dubai World Trade Center organized and hosted a number of specialized conferences and exhibitions, including the “Intersec” exhibition, which specializes in the field of emergency, security and safety services. The center also hosted the Arab Health Exhibition and Conference 2022. , the largest gathering of healthcare professionals and entrepreneurs in the Middle East and North Africa. The event, in its 2022 edition, brought together more than 3,500 exhibiting companies from 60 countries.


The center hosted the activities of the twenty-sixth session of the UAE International Dental Conference and Arab Dental Exhibition – “AEEDC Dubai”, the largest international annual scientific conference and exhibition specializing in dentistry, in addition to the Dubai International Conference and Exhibition for Pharmaceuticals and Technology “DUPHAT”, and the Dubai International Conference and Exhibition for Dermatology. And laser «Dubai Derma», and the Middle East Energy Exhibition, in addition to the 18th session of the activities of the Dubai International Exhibition and Conference for Lighting and Development «DIHAD», which more than 5,300 visitors and 640 participating brands from more than attracted 84 countries.

The center also witnessed the activities of the Gulf Information Security Exhibition and Conference (GISEC), the leading platform in the region for communication and doing business in the field of information technology security. , iFX Global Exhibition for Financial Technology, Middle East Foam and Polyurethane Exhibition, Affiliate World Global Dubai Exhibition, Dubai International Wood and Wood Machinery Exhibition, UAE Custom Show 2022, Exhibition Dubai parks, entertainment and entertainment centers, and others. The activities of the twenty-ninth session of the Arab Travel Market, the largest event in the travel and tourism sector in the Middle East, saw the participation of 1,500 exhibitors and representatives from 158 countries, and it is estimated that the event more than 20,000 visitors from inside and outside the country.


And as a translation of the essential economic contribution made by the exhibition and event industry in Dubai, the “GITEX Global 2022” exhibition organized by the center last October achieved a record economic output of 2.6 billion dirham achieved, and the value retained in Dubai’s economy accounted for 57%, 1.4 billion dirhams of the total economic output.

“GITEX Global 2022” attracted more than 170,000 attendees, 40% of whom flocked to the exhibition from outside the country, and expectations indicated that the forty-second session of the largest technology exhibition in the world, which from October 10 to October was held. 14, 2022 at the Dubai World Trade Center It provided 9,600 jobs, resulting in a family income of 463 million dirhams, an increase of 55% compared to 2019.

International participants in “GITEX Global 2022” accounted for 40% of the attendance, which is a huge leap over the previous exhibition sessions, reflecting the solid global position of the exhibition, according to the economic impact assessment report issued by the Dubai World Trade Center is. , half of the international participants traveled to Dubai this year with another person, with an average stay of 6.4 days, while the average expenditure per international participant on goods and services during the exhibition period was 13,000 dirhams, including flights, hotels, entertainment and services. shopping, which is five times what the participants living in the UAE spend.


In the last quarter of this year, the Dubai World Trade Center saw 106 activities, reflecting the economic diversification enjoyed by Dubai, as it covered sectors including automotive, cosmetics, blockchain, building and construction, education, food, healthcare, real estate, technology and others. Especially the “Gulfood Manufacturing” exhibition, “Automechanika Dubai”, “Beauty World Middle East”, “Cityscape Global” and “GITEX Shopper”, in addition to the Big 5 exhibition, the largest event in the field. of construction and building in the region, Africa and South Asia, which participated in The activities of its 43rd session, held in December 2000, included companies from 60 countries around the world, with 20 national pavilions.

And with Dubai continuing to strengthen its leading position as an important destination for global business events, Dubai Business Events, the official office to attract events and conferences for Dubai, is working with its partners to enable Dubai to host 283 presentations win business opportunities in the city over the coming years, by submitting 370 bids.


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