The Metaverse War.. The next battle of the giants of technology companies | leadership

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When Facebook founder and CEO Mark Zuckerberg announced last October that he would change the name of the social media platform’s parent company to “Meta” — to help create an alternative digital universe known as the “Metaverse.” ) – was subjected to a wave of sarcasm. Some believed that he was deliberately creating controversy to distract attention from the political uproar at the time, while others thought that this billionaire was still chasing childhood dreams, such as the pursuit of Jeff Bezos, founder of Amazon and Elon Musk, founder of Tesla. (Tesla) to conquer space.

The British newspaper “The Economist” reported in a report that other tech giants such as Microsoft plan to weave in the same way as Metaverse, but only large companies still under the control of their founders have a better chance to pioneer in this area. At the top of this list is Mark Zuckerberg, who has a net worth of $125 billion and almost completely controls a company with an estimated market value of $908 billion.

We also get Jin Sun Huang, co-founder and CEO of Nvidia, which specializes in the production of graphics processors, with a market value of $722 billion. This is in addition to Pony Ma, CEO of the giant Chinese technology company “Tencent”, which has a market value of $ 550 billion, whose investment portfolio in the field of games includes a 40% stake in the company “Epic Games”. who owns the game “Fortnite is one of the most popular games in the world. Adding to the list is Epic Games founder Tim Sweeney, who recently told Bloomberg that Metaverse represents a multi-billion dollar opportunity, and that companies like his are racing to Reaching 1 billion users to define future Metaverse standards.

The magazine stated that the battle of billionaires over metaverse is on the way to become like a space conquest race between Bezos and Musk, but instead of competing in rocket science, they will compete in the production of virtual reality headsets, ” Blockchain”, cryptocurrency and computing capabilities.

The magazine wondered, would there be a future world completely consumed by virtual reality, “Avatar”, palaces overlooking the sea and other electronic games that would make the real world a boring place compared to the virtual world ? Or will the Metaverse simply be a richer and more impactful version of our current reality, a way to socialize, work, shop and play online even as life in the real world goes on as usual?

Facebook’s new logo (Reuters)

The magazine reported that a look at the ambitions of the owners of Mita, Nvidia, Epic and Tencent gives us an idea of ​​the scope of this project. For example, Zuckerberg has committed $10 billion this year to developing virtual and augmented reality headsets and glasses that he hopes will provide a dominant entry point into the Metaverse, much as Apple’s iPhone does to the mobile web.

For its part, NVIDIA has focused on what it calls “Omniverse,” a technology that helps bring engineers, designers and other creative professions together virtually to make products mostly in an industrial environment. Epic Games has been working on creating virtual worlds for years, including the game Fortnite.

The magazine cited Unreal Engine as a potential killer app for the Metaverse, a platform that gives its developers and other developers the power to create lifelike 3D experiences, including games, movies, architectural models and industrial designs.

As for the company “Tencent”, which specializes in the field of games and the Internet, it is one of the companies that dominates this industry in China. So Bonnie is cautious in this market, given the apparent hostility the ruling Communist Party has shown towards tech companies. But his company’s popular We chat super app, including We Chat Pay, is really a 2D version of what could become 3D metaverse.

Behind these companies’ future ambitions are some common experiences. First, the era of the mobile web seems to be coming to an end. And in America and Europe, politicians are threatening to introduce stricter rules against monopolies and privacy violations, especially against Facebook and Google.

In China, the tech industry is facing a crisis due to the government crackdown. Many factors prompted the first-generation technology industry leaders in America and China to distance themselves from the sector. As for the companies that were able to resist and resist, they have to create products that allow them to impose their presence and dominance.

The magazine noted that Apple is of particular concern to Mark Zuckerberg and Tim Sweeney; The iPhone maker uses privacy settings in the iOS operating system to control how much Facebook can sell digital ads. In turn, Epic Games is fighting a monopoly battle against Apple over fees the App Store charges game developers, but its efforts have not been successful. This is why they both promised to develop a common operating system and other common standards to be the architects of the operating systems of the future.

But competition will not remain the monopoly of these companies for long. There is no doubt that telecommunications companies also want their share of this market, having invested heavily in the fifth generation network, which is characterized by high speed and short waiting period.

The magazine reported that fast-growing platforms such as ROBLOX offer their own game model that attracts 200 million monthly users, and has already won the hearts of young people. But many of the industry’s detractors are proponents of the development of more distributed technologies known as the third-generation web, arguing that blockchain and cryptocurrency platforms are industries of the future. But technology analyst Ben Thompson confirms that the use of this technology will be greater in the world of metaverse.

The magazine quoted Thompson as saying, “Elon Musk wants to go to the moon, while Mark Zuckerberg strives to create new moons in digital space.” And just as the space world is witnessing a furious race between giant technology companies, the Metaverse is also witnessing competition. Zuckerberg, Huang, Sweeney, Ma and others may have promised to make the future of the Internet more open, influential and inclusive than it is today, but each of them first pursues that goal so they can create rules that serve their interests.

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