Hero MotoCorp will become the main partner of the Dubai Desert Classic

  • The iconic Rolex event will take place from 26 to 29 January 2023 at the Emirates Golf Club.
  • The largest motorcycle manufacturer in the world has supported two events in the United Arab Emirates in 2023

Hero MotoCorp was today confirmed as a new title partner for the Dubai Desert Classic, Rolex’s second event of the 2023 DP World Tour season.

The Hero Dubai Desert Classic brings together Hero MotoCorp, the largest motorcycle manufacturer in the world, with the longest event on the DP World Tour in the Middle East. The iconic tournament returns to Emirates Golf Club from January 26 to 29 for its 34th edition, once again boasting a star-studded course led by world number one and two-time Dubai Desert Classic winner Rory McIlroy.

The tournament was upgraded to Rolex Series status in 2022, and next year will again form part of the traditional “Desert Swing”, which annually attracts top golfers to the region. The four-week series of events begins in January with the Champions Cup – a new team match competition aimed at giving European players a run at form ahead of the 2023 Ryder Cup – followed by back-to-back Rolex events in Abu Dhabi and Dubai and ends with the Ras Al Khaimah Championship.

The new agreement extends Hero MotoCorp’s long-standing relationship with the DP World Tour that began in 2015 at the Hero Indian Open. Since then, Hero has also supported the Hero Challenge – a series of quick showcase events and short social and digital content that took golf to new audiences – as well as the Hero Open, which features on the DP World Tour schedule from 2020 to 2022.

Hero MotoCorp will be the lead partner for three events on the DP World Tour 2023 international schedule – Hero Cup, Hero Dubai Desert Classic and Hero Indian Open.

Dr Pawan Mengal, Chairman and CEO of Hero MotoCorp said, “We continue our long-standing partnership with DP World Tour. And the Hero Dubai Desert Classic is an extension of that post. We are delighted to be associated with this iconic event and will now support two highly anticipated major tournaments in the Middle East – the Champions Cup and Dubai Hero Desert Classic – as part of the traditional desert swing. It will certainly be an exciting start to the season, and we look forward to seeing some world-class golf on offer.”

Simon Corkell, Senior Tournament Director – Hero Dubai Desert Classic, said: “We are delighted to welcome Champion Motocorp as the new partner of the Dubai Desert Classic as we once again prepare to host a world-class course at the Emirates Golf Club.

“Hero has supported golf, and particularly innovation in the game, for a number of years, and we look forward to working together to further develop the tournament as we enter our second year as part of the Rolex Series.”

Keith Bailey, CEO of DP World Tour, said: “I am delighted to welcome Hero MotoCorp as a new title partner for the Hero Dubai Desert Classic. We are proud to continue to develop our long-term relationship with Hero MotoCorp and thank Dr Pawan Munjal for his continued support of golf in general and the DP World Championship in particular.

“January promises to be another memorable edition of this historic event as we once again welcome some of the world’s best players to Dubai for the second event of the 2023 Rolex Series, two weeks after the exciting season opener in the new Champions Cup. “

The Dubai Desert Classic was the first DP World Tour event in the Middle East in 1989, cementing the tour’s ties to Dubai and the UAE. This association has grown significantly since then, including through the launch of Race to Dubai this season in 2009, and the pioneering development of the European Tour Group’s long-term partnership with DP World, the world’s leading smart supplier. The end of supply chain and logistics solutions has become the main partner of the group’s main tour from the start of the 2022 season.

The historic event has been won by some of golf’s biggest names, including major golf champions Seb Ballesteros, Ernie Els, Fred Coples, Jose Maria Olazabel, Mark O’Meara, Tiger Woods, Henrick Stenson, Rory McIlroy, Danny Willett, Sergio Garcia and Bryson. . Deschamps.

For more information on the Hero Dubai Desert Classic, please visit the tournament website here.


About Hero MotoCorp Ltd.

Headquarters New Delhi (India) Hero MotoCorp Ltd. It is the world’s largest motorcycle manufacturer, in terms of unit volumes sold annually by one company – a coveted position for the past 21 years in a row. The company has sold more than 100 million motorcycles and scooters in cumulative sales since its inception. Hero MotoCorp currently sells its products in 43 countries across Asia, Africa, the Middle East, South and Central Latin America. Hero MotoCorp has eight state-of-the-art factories, including six in India and one each in Colombia and Bangladesh. Hero MotoCorp has two state-of-the-art R&D facilities – the Center for Innovation and Technology (CIT) in India and the Technology Center in Germany (TCG) near Munich. Hero MotoCorp is one of the world’s largest promoters of many sports including golf, football, hockey, cricket and motor sports. 15-time major winner Tiger Woods is Hero’s global partner.

Click on the contact: [email protected]

About Hero Dubai Desert Classic

First held in 1989, the Hero Dubai Desert Classic is the oldest professional golf tournament in the Middle East and has established itself as one of the region’s most anticipated events, showcasing top talent from around the world and up-and-coming golfers. .

The tournament will be held on the Majlis Course at the Emirates Golf Club, with the support of Emirates Global Aluminum (EGA), which is the founding partner of the Dubai Desert Classic and the largest manufacturer of premium aluminum in the world, in addition to being the largest producer in the world . Industrial company in the United Arab Emirates outside of oil and gas. Other partners include DP World, Rolex, BMW, CNN, Emirates NBD, Khaleej Times and Wasl, with Arena, RN, Dubai Duty Free and Motivate Media Group among the event sponsors.

The tournament is owned and managed by Falcon and Associates. It aims to help create, deliver and implement initiatives to increase understanding and appreciation of Dubai’s vision to achieve specific social, economic and business objectives to help support the region’s long-term strategic positioning.

For more information about the tournament, visit https://dubaidesertclassic.com/

on the DP world tour

The DP World Tour is the European Tour’s premier men’s professional golf tour, with a global schedule that includes no less than 39 tournaments in 26 different countries throughout the 2023 season.

Formerly known as the European Tour, established in 1972, the DP World Tour 2023 schedule features five Rolex Series events, along with four Grand Slams, one World Golf Championship event, as well as tournaments held around the world be with a minimum of $2. Million for all events sanctioned exclusively by the DP World Tour.

The season concludes at the final event of the Rolex Series, the DP World Championship, Dubai, where the winner of the Tour season competition, the Race to Dubai classification, will be crowned alongside Rolex.

DP World, a leading provider of intelligent supply chain and logistics solutions, is a key partner in the DP World Tour, operated by the European Tour Group.

About the Rolex Series

The Rolex Series is the premium category of events on the DP World Tour, with five tournaments in 2023, held at a variety of world-class golf venues around the world, each with a minimum US$9 million, 9,000 DP World Tour. points available.

With innovation, enriched media and content coverage and broadcast, and a superior event experience for the world’s best players, the Rolex Series Champions roster features some of golf’s most respected names.

The Rolex series was launched in 2017, coinciding with the 20th anniversary of Rolex’s ongoing partnership with the European Tour Group.

In 2023, the Rolex range includes; Abu Dhabi HSBC Championship (January 19-22), Dubai Desert Classic Championship (January 26-29), Genesis Scottish Open (July 13-16) BMW PGA Championship (September 14-17) and the season-ending DP World Championship on tour Dubai (November 16-19), where the winner of the Race to Dubai in partnership with Rolex will be crowned.

Leave a Comment