Written by Ashraf El Hadi
The leading brand in the field of decoration in the Middle East closes the year by breaking records in sales, not only by opening a new branch in Al Zahia city center and by decorating its stores throughout the region too smart
A leader in innovative wall decor and window coverings for more than 130 years, Cedar International is celebrating the end of 2022 by announcing record annual sales over the past 12 months.
The company operates in 11 countries and owns more than 30 showrooms in the Arab Gulf countries and the Middle East and North Africa region, including the United Arab Emirates, Kuwait, Saudi Arabia, Egypt, Bahrain, Al-Arq, Yemen, Qatar, the Sultanate of Oman, and Sudan, not to mention a center for design in Northern Italy. The world’s leading interior design brand has also unveiled other expansion plans in the Arabian Gulf. The new store opened its doors in Al Zahia, Sharjah, in 2022, in conjunction with the expansion of the Cedar store in Al Khalidiyah, Abu Dhabi.
As part of the brand’s commitment to keep up with the times and to remain at the forefront thanks to it for more than a century, Cedar International has redesigned the decor of 8 stores under its banner in the Arabian Gulf during the past year , while it is to renovate additional stores during the year 2023. The new spaces embody a clear identity that reinforces its comfortable character and friendly, hoping to attract a wider customer base of millennials and generation Z worldwide. The new decor also reflects the vibe of the marketing campaign launched by Cedar International entitled ‘Your Space Your Art’, which has achieved tremendous success, as it is full of bright, bold colors and based on the latest technology to create interactive design spaces to create that increases the appeal of consumers.
On this occasion, said Nahil Selow, creative director Cedar International He said, “We are excited to announce the breaking of records in worldwide Cedar sales over the past 12 months. We are seeing a significant increase in sales in the interior decoration sector after the pandemic, and we believe that this is due to the increase in the number of people who still work from home, but also to changing perceptions about the decor that can and should be chosen for the home space. The challenge of 2023 is to go beyond these limits, in order to anticipate what our customers want and offer them new ways to enjoy a comfortable lifestyle.”
The brand’s eight branches renovated across the Arabian Gulf include Al-Khobar, Jeddah and Medina in Dubai, King Abdullah Hall and Riyadh in Saudi Arabia, Sheikh Zayed Road in Dubai, Doha in Qatar and Bahrain. While Cedar, the world’s leading window and wallcovering brand, has a rich heritage in the Middle East dating back to 1892, the family-owned company is also known for its bespoke products and focus on a customer-centric approach. In the areas of business-to-business (B2B) and consumer-to-business (B2C) marketing activities, Cedar International has been able to maintain its position as a leading brand in the elegance of windows and wall coverings by focusing on creating high quality products, and offers a wide list of international brands that regularly The demand for it, not to mention providing its “golden service” for which it has become known, as it guarantees excellent customer service with timely delivery, follow-up and royal treatment for customers .
In addition to the renowned VIP experience it offers in its stores, which it prepares to take to new levels in 2023, Cedar’s global e-shopping platform underwent an update during 2022, which includes the virtual store and the luxury and interactive integrated shopping included. experience in virtual reality. In fact, e-shopping currently accounts for 8% of Sedar’s total global sales, attracting a new buyer base from generation Z and millennials, and this percentage is considered high since the launch of the e-shopping platform in 2020, especially since Sedar sell customized goods that customers usually choose in the store. It should be noted here that since January 2022, the brand has gained more than 18,000 customers either in online or in-store sales.
The e-shopping platform is designed to enable customers to enjoy an integrated virtual experience, just as if they were in the store. Now they can shop and renovate their room from the comfort of their home via their computer. There is no doubt that Cedar takes into account the smallest details of its e-shopping platform, from consultation, through manufacturing, to delivery and installation, with the aim of providing virtual consultation services from the comfort of home to take measurements, in addition to providing consultations on the coordination of decoration. The result is an easy-to-use platform suitable for all customers, including the less tech-savvy, without compromising on the unique shopping experience that Cedar is known for.
Cedar International receives a prestigious award in the field of design
With the end of the year 2022 approaching, Cedar International achieved another achievement, winning the Middle East Design Award during the award ceremony that took place at the end of November. And we built it Decor Retailer of the Year Award, Cedar International reaffirms its commitment to design innovation and its eagerness to move forward while maintaining global standards that have contributed to its success in the Middle East and beyond.
Portfolio of world-renowned brands and growing products for 2022
Cedar International offers a wide variety of blackout curtains and drapes, wallpaper, folding doors, cushions, sunshades and home automation systems. In 2022, it expanded its collections to focus on sustainable designs with the introduction of upholstery fabrics to better meet consumer demands. In addition, Cedar continues to focus on family customers and expand its portfolio of globally recognized partners such as Disney, Pixar and Marvel. This is in addition to providing smart automation services from Somfy, designs from Armani/Casa, Versace Home, Missoni Home, Swarovski, Gianelli Volpi and other brands; Not to mention a number of popular sub-brands including Marco Polo, Amazon, Fujikawa, York Wave and Antarctica. So buyers can choose what they like from the wide range of materials and backgrounds sourced from suppliers around the world and manufactured in reliable factories known for manufacturing home furnishings. Cedar International also provides the best types of materials resistant to fire and bacteria for living spaces. As Cedar International operates in the fields of business-to-business (B2B) and business-to-consumer (B2C) marketing activities around the world, it enables buyers to work with Cedar’s experienced interior design team to design their home decor according to their needs and requirements.
The company’s interior designs can now be found in more than two million homes worldwide.
Cedar International’s client list includes royal families, airlines and hotels, so the company’s interior designs can now be found in more than two million homes, businesses and government institutions worldwide. Major projects completed by Cedar International in the past 12 months include the Oman Museum Through Time project, the new Student Business Building in Doha, Najma Tower in Abu Dhabi, Dukhan Air Base in Qatar, Kempinski Business Bay in Dubai and The Bridge Lifestyle Hub in Abu Dhabi. The package of previous completed projects include: Emerald Palace Kempinski Dubai, Al Maktoum International Airport – Dubai, Damac Properties – Dubai, Burj Al Arab – Dubai, King Khalid International Airport – Riyadh, Saudi Aramco – Riyadh, King Hamad Hospital – Manama, National Bank of Oman – Salalah.
Cedar International in the year 2023…
During the year 2023, Cedar International is preparing to expand in the upholstery sector by using its unique materials and providing services designed according to the requirements of consumers. The team will continue to focus on sustainable products as consumers increasingly demand greener and more efficient alternatives to smarten up their home decor. During the past 12 months, Cedar International has seen an increase in sales of its range of smart home automation systems, similar to Somfy products, with the intensity of the sun’s rays. In addition, the brand plans to open more stores and redecorate other branches across Dubai, Abu Dhabi, Saudi Arabia and Qatar.