A new beach in Saudi Arabia allows women to wear bikinis and stay with non-marital partners

As part of its drive to become one of the most attractive tourist destinations in the Middle East, Saudi Arabia is moving to give women more freedom to wear what they like on the beaches in a massive new project on the Red Sea. Note that marriage contracts will not be a condition for joint accommodation in its hotels.

In August 2021, the “Pure Beach” beach was opened in King Abdullah Economic City (north of Jeddah, west of the country) and it became the first and only beach in the Kingdom that allows its visitors, Saudi women and foreigners to wear bikinis and walk around in them during the day, smoke hookah and take pets without restrictions. . In addition to the nightly parties full of dancing and loud music, according to what was reported by Agence France-Presse, according to visitors at the time.

Those in charge of the place told the agency that they do not investigate the existence of a marital relationship between each of the two partners of the pioneers, pointing out that they confiscate mobile phones only to protect the privacy of the visitors of the place. Note that the venue does not serve alcoholic beverages which are prohibited in the Kingdom.

To provide an “unparalleled ambitious tourist experience”… The “Red Sea Destination” project in Saudi Arabia promises visitors no restrictions on dress, movement and accommodation, including wearing a bikini and do not require a marriage document to be with a partner

Now the beach of the Red Sea International project, also known as Destination Red Sea (RSG), is preparing to offer an “unparalleled ambitious tourism experience”, in which no restrictions are imposed on women’s clothing, movement and accommodation not, including wearing a bikini and staying with Partners without a marriage certificate.

No restrictions for women

In response to a question about the rules that could change to achieve tourism goals in Saudi Arabia, Lordiana Pettinati, chief tourism marketing officer at Red Sea Destination, said: “As a European, I can say I feel very comfortable. There will be no restrictions don’t be. about women. “Now we don’t have to wear the abaya all over Saudi Arabia and women are allowed to drive.

And she added, according to what was reported by the English “Hotelier” website which deals with hotel, travel and tourism news in the Middle East and in the Kingdom and the Gulf in particular: “Accommodation in hotels will not ‘ be a problem if you are not married. We will not ask a man and a woman booking a room whether they are married or not. It will allow women to wear bikinis at the Red Sea destination.”

Red Sea Destination Project official: “There will be no discrimination between women and men entering any facility… We will not ask a man and woman booking a room whether they are married or not. Women will wear bikinis can carry.”

These statements came to the executive during a promotional event for the “Red Sea Destination” in Dubai, during which Petinati presented a complete vision of the giant project and confirmed the opening of its first three hotels during May 2023. Note that this year also witnesses the opening of the Red Sea International Airport to facilitate the arrival of visitors. According to those responsible for the project.

“Authenticity is at the heart of RSG. We aim to develop unforgettable tours and personalized experiences. The luxury travel sector in the GCC is growing at an impressive pace and offers tremendous promise,” emphasized Bettinnati.

Upon completion of the project in 2030, the Red Sea is expected to include 50 resorts offering up to 8,000 hotel rooms and more than 1,000 residential properties spread across 22 islands and six inland locations. In addition to the international airport, luxury marinas, golf courses, floating villas and leisure facilities.

According to the project’s official website, “The Red Sea destination is a leading destination in the field of ultra-luxury renewable tourism, and the destination itself is one of the world’s last recently discovered hidden treasures, as it includes the fourth largest thriving . coral reef in the world. The destination covers an area of ​​more than 28 thousand square kilometers of pristine lands on the west coast of the Kingdom, and includes an archipelago that includes more than 90 islands, picturesque mountains, dormant volcanoes, desert. sand dunes, and many important cultural and heritage monuments.

In 2021, “Pure Beach” beach became the first and only beach in the Kingdom that allows its visitors, Saudis and foreigners, to wear bikinis and stay with partners without a marriage document. Now the giant “Red Sea” project offers the same experience to attract foreign and domestic tourism

Tourism in the Kingdom

Since the rise to power of Crown Prince Mohammed bin Salman, the young prince, who has become the de facto ruler of the kingdom, has implemented radical social and economic changes, notably intermingling, ruling women and abolishing the religious police, known as the “Committee for the Promotion of Virtue and the Prevention of Vice.”

As for the Kingdom’s Vision 2030, which aims to diversify the sources of national income and not rely only on oil, this has been the most prominent economic transformation, and tourism and investment in entertainment have been among the most prominent became pillars of this vision.

After decades of closure, the Kingdom has since 2019 immediately started issuing tourist visas to citizens of 49 countries, most of them European, after the request was largely limited to work, Hajj and Umrah visas. Afterwards, soft visas were introduced to attend artistic and cultural events to facilitate the entry of more foreign visitors.

The Kingdom aims to attract around 100 million visitors annually by 2030. It is preparing for these delegations by currently establishing more than 40,000 hotel rooms, according to Hotelier.

On the other hand, human rights charges are mounting that the Kingdom is trying to whitewash its international image with such affirmative decisions, despite the continued detention of many feminist activists and prisoners of conscience in the country.

All women’s stories deserve to be told without exception. It is important to be documented and heard, so that it can make a difference, even if it is small at first. Join us in being the versions we want to be in our Arab societies. Share with us what’s going on in your head right now? Change, don’t adapt!

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