Tyra Banks to Euronews: Women in entrepreneurship should be celebrated and supported

Entrepreneur and actress Tyra Banks has often confirmed that she is happy to see women in executive positions, decision makers and women in management positions, and this gives her a strategy for her ice cream business. The Emmy-winning model, producer and television personality couldn’t resist her urge to enter entrepreneurship during her recent trip to the United Arab Emirates. Euronews met Tyra Banks and had the following interview with her.

Jane Witherspoon, from Euronews:

“Hello, and welcome to this edition. Model, actress, producer, businesswoman and entrepreneur, Tyra Banks, joins us today. Thank you, Tyra, for joining us.”

Tyra Banks:

“Thank you”.

Jane Witherspoon:

“It is a wonderful bestowal of titles. You know best what represents you….”

Tyra Banks

“Entrepreneurship, you know, is fun. When I hear an actress, I’m like ‘Oh, she’s made some movies.’ field since I was 15 years old.

Jane Witherspoon

“You’ve always had a sense in this area, which of course started very early. What’s the best business advice you’ve ever received?”

Tyra Banks

“My mom always told me I was a producer. That was before I became an entrepreneur. When I was a talent… when I was a model. She told me, ‘You are’ a manufacturer and how about you market this product? You have to understand, products can get old and he doesn’t want that.’ People, you know, some don’t want that product in their homes anymore. So how are you going to constantly separate and renew and renew? You know, so it was a very healthy way, so when I got, you know, like , oh, we don’t want you for this or that, and all that “They don’t want it. She was like, ‘They say no to the product. They don’t say no to my child… Remember that. And I think that helped me stay sane and not go crazy in the crazy world of entertainment.’

Jane Witherspoon

“Well, speaking of the product you introduced at Smiles and Dream, your ice cream. You chose a product that everyone loves.”

Tyra Banks

“Yes. Oh my God… whenever you mention that I have an ice cream company… I don’t care who it is. It could be like an aunt. It could be the CEO of the world or whatever. They’re just like what? Ice cream? Where? For what?” Tell me about it. Interestingly, ice cream is true happiness.”

Jane Witherspoon

“Where did you get the idea? Was it just real? A true love for the product?”

Tyra Banks

“Yeah. I’ve been obsessed with ice cream, probably since I was three or four. My grandma used to watch me in the summer. There was no school. My mom couldn’t afford day care and things like that. So I’d go to Grandma’s house.” All summer she made vanilla ice cream by hand. So I have those fond memories of my grandmother though. Years later, Mom and I went to the ice cream parlor on Hollywood Boulevard in LA every Friday. , and she’ll have her favorite ice cream and I’ll have my flavor, And we sat in the car and she talked to me about all the sacrifices I had to make and how you wouldn’t see me like me next week . Get another job because I wanted another bedroom. I’ve been sleeping on the floor and I don’t have any more… and I need a couch. Okay “Now I have the couch. Now we’re going to get out of this bedroom. I’m going to have two bedrooms. So she was constantly dreaming. We did it over ice cream. To me, that was where Smieze and Dream came from.”

Jane Witherspoon

“Now, you have chosen the UAE as your first global expansion location. Why is it so special here, and why did you choose it?”

Tyra Banks

“Okay, first thing, so I teach personal branding at Stanford Business School, and the first thing I tell my students is that different is better than better. So what’s different? What’s unique? How can you get ahead of the curve be? Because I do it knowing that everyone will follow, right? To me, the UAE represents a lot like progress. I even talk about the Museum of the Future. Who the hell is the Museum of the Future? I love this one? And also what I learned by spending time here because we have our family friends here. So we spend Time. We have another business. We fly on airlines here and in the Gulf. And I didn’t realize how much the family focused So when I come with my family, my mother, my mother says: ‘You know it’s all family. They take care of their grandmothers. And they don’t kick them out of the house. It’s ‘ a big family. There is one more thing, girl, that would look good. I have a seven-year-old son. He loves coming to restaurants and to go because of the mocktail menu. yes. If he’s like mom, you’re in the mood for the fun drinks…because all fruit drinks and snacks are fun.

Jane Witherspoon

“I wanted to say you just told me, you kept him out of all the fun stuff. Just wait for him to see what other things he can do here.”

Tyra Banks

“I kept him away because I feel like he won’t be able to do anything but take him to those places. He won’t. So I like to try to hold out as long as possible. It’s like how some parents stop their kids to eat sugar because they know once they get it it’s like “If they were obsessed with it. But yeah, it’s just a special place for us. And the investment desk gave us such a big jump.”

According to Jane Witherspoon, Tyra Banks says, “You know what, we support people of color, we support women and we want to bring them to the UAE and show the world that you can grow your business here, so I like to almost like ‘ a test case for others to follow.”

Jane Witherspoon

“And you mentioned that it’s obvious, you know, being a woman in business. Why is it important that we celebrate and support women in business?”

Tyra Banks

“It’s very important for us to celebrate and support and put the spotlight on us to confirm that we’re here and to show that it’s not easy and talk about all the bumps and bruises and rejections and that we are just as good and our business plan is just as good, but we don’t necessarily get venture capital and private equity money as a standing man. Next to us is unprepared and it’s a total mess. But he has all the awards. But it is important that we show the cameras on us to other women who are watching. You, you see, now you can do it. You know, but a lot of it is about leading by example and surrounding yourself with experts. You are the innovator, but arm yourself with strategy, marketing and all the other things you need to be successful in business.”

Jane Witherspoon

“You’re known for being a leader in terms of your success, and if you had one essential piece of advice you’d give to new companies, what would it be?”

Tyra Banks

“I would say study the market, look at everything, go crazy and search like crazy. I have this thing where I’m focused and I can’t get out of it. I get into research and I can’t get out. I know everything from ice cream. I know moisture transport, I know crystallization.” I know all these different things about ice cream because I said, I’m going into this business and I don’t want somebody to tell me I know what I’m talking about. I want to know more than the R&D person here, more than the strategy person here, more than the marketing person here. So I say “Study and be obsessed. And then no one can say you don’t. know what you’re doing.”

Jane Witherspoon

“We talked about your past jobs and roles, you know… what’s your favorite fashion memory, for example?”

Tyra Banks

“I’ve never been obsessed with clothes. I don’t care about it. I like the principle of going out in uniform. Steve Jobs in that. Because when I wake up in the morning, one of my biggest fears is what to to do. wear. So I wonder: Should I? The late Tony Shea, was CEO of Zappos and he was a friend of mine. Every day he wore a Zappos T-shirt and jeans. I wonder, ‘Why wear you your brand? It’s weird. He’d say, “I don’t have to think about it. Every day I tell the world who I am and what I do, what my passion is. So I might as well start doing that. I might wear a Smiles and Dreams T-shirt and a black jacket and black jeans so I can think about my business and the strategy to make it Universal instead of Oh my God, should I wear the pink shirt or the yellow shirt wear?”

Jane Witherspoon

“Thank you very much for speaking with us today at our meeting. Nice to meet you.”

Tyra Banks

“Pleased to meet you”.

Jane Witherspoon

“Thank you very much”

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